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How to Use Technology to Make Your Event More Engaging

How to Use Technology to Make Your Event More Engaging

It seems that organizers these days are striving to adopt cool technology to make their events more interactive and engaging. However, in reality, many event planners are only churning out old ideas instead of offering something truly innovative. The technology is at our disposal, but budget often holds people back from trying something new.

If budget is not the limiting factor for you, you can use technology to make your event more engaging. We have compiled a list of latest tech that you can use in your event along with ideas on how you can use them. So, let’s see what you can get from the latest technology.

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1. Touch Screen Kiosks

Audience engagement can be achieved through various types of touch screen kiosks. These touch screen displays can offer self-service and interaction at corporate events. You can use kiosks to provide information to event attendees and even enable them to select the details they wish to explore.

For example, they could see the complete floor plan that gives precise instructions on how to navigate from a certain location to another area of the venue. A self-service touch screen kiosk can be used for the registration purpose and attendees can easily check themselves into the event. Attendees can have their ticket scanned by the kiosk to trigger the printing of their badge. You can even check in people quickly using facial recognition.

These touch screen devices may also be used for showing e-posters to the audience. They can help share research on important topics or be used for advertisement. Tracking options can also be used to see things the attendees were interested in.

Tips for Using Them

  • Use the kiosks to display information your attendees would be interested in.
  • Make sure that self-service touch screen panels are easy to use and offer instructions to help attendees understand the process.

2. Mirror Signage

Hybrid signage display when combined with a mirror creates a mirror signage. It not only gives a user’s reflection, but also shares additional digital advertising or information. Mirror signage may be used for sharing scheduled marketing messages, information for your sponsors or event in a unique way. It can easily be programmed to display advertisement when someone isn’t using the mirror. Or, the advertisement can be shown on a part of the mirror even if someone is using it.

A special ‘magic mirror’ is particularly useful for fashion exhibitions where exhibitors want to impress the guests with a ‘try-on’ experience. This mirror can be programmed to show what a particular item might look like on the person standing in front of the mirror without them having to actually wear the dress. Using the touch screen, users can flip through different clothing combinations, request assistance, get recommendations or purchase an item. It provides exhibitors an opportunity to increase the chance of higher sales without increasing the number of staff members.

Tips for Using Them

  • Explore different options for providing great value to your event attendees. Consider personalized information and shopping options.
  • Consider using tracking cameras that can monitor flow and movement at the event.

3. Virtual Reality Headsets

These headsets are perfect for providing a 3D integrative experience to the guests. VR headsets can transport guests to a new world and are sure to excite them. They offer a believable and immersive experience. Your guests may be walking in the desert with dinosaurs, flying high in the sky with birds or exploring the moon – anything is possible in virtual reality. Branded virtual reality content can also be developed for your company for advertisement purposes.

VR headsets can be used in conferences where delegates can experience a virtual world in a shared experience. It’s a great way for exhibitors and sponsors to get attendees talking and attract attention. You may use it to bring a scenario or product to life. Users could walk around, explore, move and rotate the product to see exactly what it looks and feels like.

Tips for Using Them

  • Add a small screen so that others can see what the person wearing the headset is experiencing. It may encourage them to try on the VR headset themselves.
  • VR headsets can draw great attention so make sure there is a time limit for users.

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4. Touch Screen Tables

In touch screen tables, tabletops are used for displaying images which a user can control and interact with. These tables are perfect for sharing information or recording visitor data. Touch screen tables are popular among exhibitors. Using this display option, exhibitors can display information about their products, showcase offers or answer questions in an event. They can also be used for playing games.

Tips for Using Them

  • Consider the table’s power requirements. Make sure power leads are secured so that they don’t end up causing trip hazards.
  • Make sure there are enough touch points on the table screen so that it is highly responsive.

5. Video Walls

Series of screens when tiled together and integrated seamlessly create a large display area called ‘video walls’. If you want to create that “wow” factor, video walls can make it happen. They can be used to create an impressive presentation experience in conference rooms or to connect with participants during meetings.

There are a variety of ways to feature content through video walls. A live video feed may be shown on the walls or a scheduled content to communicate event or brand messaging. In high-traffic areas, video walls are sure to capture the attention of guests.

Tips for Using Them

  • You don’t necessarily have to create video walls in a straight pattern. Asymmetric walls can also be created depending on the event space.
  • There are options available for outdoor usage, so don’t think that you can’t have a video wall if you’re organizing an outdoor event.

6. Tablets

Tablets are becoming popular for corporate events and they have several uses. Event organizers can carry around tablets for accessing information easily instead of holding a bulky folder or diary. Tablets are good for capturing leads, taking payments and recording survey responses.

Tips for Using Them

  • When you’re renting tables for the event, make sure to delete data after using them.
  • You will likely need 4G data or WiFi access. So, make sure to plan for that.

7. Interactive Whiteboard

These touch screen computers are great for learning and sharing content. Interactive whiteboards can be operated via a tablet device or touch screen display. Digital versions of annotations, highlights and notes can be created with an interactive whiteboard.

An Interactive whiteboard can replace inbuilt screens and projects and they’re gaining popularity within training sessions. They can be used to display presentations, notes, share videos and for live Q&A and quizzes. Items can even be clicked, dragged and copied.

Tips for Using Them

  • Use interactive whiteboards for brainstorming and collaboration to engage with your attendees.

8. Charging Stations

Charging stations or panels can charge several devices and are used for advertising and branding. Secured charging stations are perfect as users can lock their devices and won’t have to stay with them.

Charging stations are essential for the event as devices consume a lot of power and attendees will likely get nervous when they see the battery failing on their tablet or phone. They may be using social media apps or your event app to interact with your event. If their battery reaches a critical level, they won’t be able to stay connected with your event. Therefore, it is essential to provide attendees charging options.

Tips for Using Them

  • Make sure there are charging attachments available to suit the different device and phone types.
  • Position the charging station in a less busy environment so people don’t find it difficult to reach the station and charge their device.

Technology can prove to be a great addition to your corporate event and can help make your event more interactive and engaging. If you want to create that “wow” factor in your event with the help of technology, we can assist you.

At The Great Event, we realize how important it is for corporate events to be engaging. If engagement is missing from your event, it will be very hard to accomplish the goals of the event. So, we are here to help you create engaging events utilizing the latest technology. Whether it’s a trade show, conference, meeting or any other corporate event, we can make all the arrangements for you to create an interactive and engaging event experience.

Contact us today to discuss your requirements and let us work our magic to make your event a success.

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