Fundraisers and corporate events may not seem like they go together, but there are plenty of ways you can create awareness and ensure your event is successful.
Today, it’s not enough for brands to have good products. They need to be able to build a relationship with their customers.
And the best way to do that is by embedding social impact into your events. Surveys show that 71 percent of Millennials prefer brands that drive social and environmental change.
With that in mind, here are a couple of powerful strategies to integrate social good into your next event:
What is the end result you’re trying to achieve? Are you looking for ways to promote your brand? Are you trying to create social and environmental awareness? Are you trying to attract a certain type of audience?
You need to think about the end result before you start planning the event. Are there are charities and institutions that you would like to get sponsored by?
If your company produces paper, are you looking for ways to encourage people to plant more trees? Are you looking for ways to promote education in less privileged neighborhoods?
This will give you a goal and will help you plan accordingly.
If you don’t have a large social circle, one way to ensure your event is a success is by partnering up with different charities. What are the causes you’re promoting?
Look for charities in San Francisco to see which ones are willing to sponsor your event.
But also make sure you don’t go with just one institution. You should pick at least 4 to 5 sponsors for your event.
An event is an event after all! Even if you’re organizing an event for a good cause, you need to make sure your guests are having a good time.
Introduce activities and games. You can hold a small soccer tournament or a dance competition. Divide guests into teams. The winning team gets to win prizes. For the prizes, you can create baskets full of books and products from charities that are sponsoring the event.
This way, you’re creating awareness and you’re ensuring your guests have a great time.
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